Michelin guide will be officially came to Chinese, the first stop in Shanghai
Michelin Chinese announced that Michelin will officially come to China, guide, the first choice in the station has many excellent hotels and restaurants in &mdash city; Shanghai.
"Michelin guide Shanghai 2017" is expected to be officially released in the second half of this year, Michelin released worldwide in 2016 twenty-eighth of the Michelin guide. Michelin (Chinese) Investment Limited company president Nord (Bruno de Feraudy) said: “ for more than a century, Michelin has always been committed to providing high-quality products and services for people to travel, Michelin guide and our tire products, rooted in the Michelin brand spirit, for travel progress contribution. We look forward to the Michelin guide to Shanghai, to bring more quality and unique travel experience for more consumers. &rdquo: for the release of the Shanghai guide, he went further: "“ in all countries where Michelin guidelines are published, our recognition of good food has been recognized by industry and the public.". Since then the annual update "Michelin guide Shanghai" will make the local delicacy has attracted worldwide attention and help the development of Shanghai catering industry and tourism. ”
“ Michelin guide family will usher in a new member of the Shanghai, which marks our business in the important city of Asia made further expansion. This is the year after the Seoul Singapore and South Korea, and a new benchmark in the Asian city Michelin guide. ” the "Michelin guide" International director Michael · Ellis (Michael Ellis) said happily: “ Shanghai is Chinese economic Pearl, both with the world culture, while the rich unique charm, rich and diverse, gathering the classic global delicacy. Here the catering industry has both profound accumulation and creative level, high-end and full of vigour, deeply attracted Michelin guide, occupy a space for one person in an international delicacy blueprint. From the popular taste to the exquisite high-end restaurant, we will spare no effort to judge Shanghai quality delicacy quest, in which ‘ food ’ is all for readers to choose the most in line with Michelin standard restaurant. ”
Since the founding of Michelin guide, always adhere to the anonymous visit, independent and objective, carefully selected and updated annually, consistent standard five commitments. The famous Michelin star review is based only on the level of food, in accordance with the quality of raw materials, food preparation skills and taste of the fusion, the level of innovation, is worth and consistency of the cuisine of five world standard of anonymous review. Shanghai and Paris, New York, Tokyo and other international metropolis after Michelin guide international standard review. Samsung restaurant on behalf of “ excellent cuisine, worth visiting &rdquo, two restaurants; “ cooking well worth to visit a star restaurant; ” “ high quality cooking, try ”. While the assessors have most of the delicacy of mysterious hotel management majors, education background, there are 5 to 10 years working experience in hospitality industry assessors, each year 250 meals in the restaurant, 160 nights in the hotel and the hotel, only for the Michelin guide was presented to the readers.
Since the "Michelin guide Hongkong Macao" launched the first edition in 2009, Michelin guide at home more and more high, with the "Michelin guide Shanghai 2017" bilingual version of the release, the concern of the China, the first batch of Michelin star restaurant will also open its mysterious veil.
About Michelin Guide
Michelin guide using standard strict assessment consistent in the world, representing the international standard of delicacy. All the restaurants have been described in the guide Michelin judges carefully selected. They visited the city streets and lanes of the anonymous, committed to collecting recommended restaurant. These assessors have received rigorous training. The way they work with Michelin judges all over the world together to perform, obtained by decades of experience, in order to ensure international consistency and quality evaluation.
To ensure that the assessment objective and fair, Michelin judges like to pay the bills at the table like ordinary guest, and the only star review dish dish. To review a table of dishes, five criteria for the judges to Michelin rules: food quality, food preparation skills and taste of the fusion, cook dishes show in personality and innovation, value for money, consistency and various cooking level. Whether in the United States, Japan, Chinese, or in Europe, all Michelin judges follow the objective standard. In other words, whether in Paris, New York, or Shanghai, star ratings are of equal value.
As the global tire industry leader, Michelin is committed to improving the sustainable mobility of goods and people, the manufacture and sale of tires have been widely applied to aircraft, automobile, motorcycle, bicycle / engineering machinery, agricultural machinery equipment and trucks and other transportation tools. At the same time, Michelin also provides support services through the ViaMichelin.com website electronic mobile travel, publishing and travel guide, hotel and restaurant guide, and road map atlas. The Michelin group is headquartered in France Clay Montferrand, currently has 67 factories in 17 countries worldwide, in more than 170 countries a total of 111200 employees. Michelin has a technology center, and with a number of research and development operations in Europe, North America and asia.
In 1989, Michelin's first representative Chinese, established in Beijing. In the spirit of a century of innovation, Michelin will bring advanced technology and high-quality products to China, and by the end of 1995, Michelin Shenyang Tire Co., Ltd. was founded. In 2001, Michelin (China) Investment Co., Ltd. was established in Shanghai. Currently, Michelin has more than 8 in ChinaWith 000 employees and three factories, the distribution network is spread all over the country.